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miércoles, mayo 10, 2006

Anthony Redman portfolio

Algunos trabajos de Anthony Redman donde podemos ver cómo se las gasta con los anuncios y la postproducción. Coca-Cola, Extra Joss o Electrolux alguno de sus clientes.

After leaving behind a successful six-year advertising career, which saw him win over 300 gongs at every major international award show, Redman betrayed his creative peers and jumped the fence to directing.

Back in ancient history- circa 1995- he was the youngest Creative Director ever of a multinational in Asia when hired by Batey Ads Singapore. Redman guided that agency to become the most awarded shop in Australasia- culminating with a number one ranking in Campaign Brief Magazine's 1998 tally of wins at Cannes, D&AD, One Show and AWARD.

Before joining Batey, Redman plied his trade under the Neil French/Jim Aitchison combo at The Ball Partnership Singapore, during its heyday from 1991 to 1993.

So what does this all mean? It means you'll get a director who knows what a great idea is, how damned hard it is to sell one through, and won't screw it up.

After leaving Batey to pursue directing, Redman's first effort was selected for the 1998 Saatchi and Saatchi New Director's Showcase in Cannes and a bronze pencil at One Show. His second commercial was included in the D&AD annual. And on only his third outing as a director, Redman was entrusted to helm the Singapore Airlines worldwide re-launch.

He then put commercials aside for four years to focus on film-making. In that time he wrote seven screenplays and personally funded and shot his debut feature film, “The Long Lunch”. This grubby indie flick was made for a fraction of the money of his latest ad and has screened at five international festivals so far. Described as “one of the most stylish, energetic and unconventional Aussie features in years”, it has recently been released in the UK and optioned to the bloody Americans for a remake.

Re-entering the land of commercials in late 2002, Redman has already shot major campaigns in Australasia for the likes of Vodafone, NRMA, Starhub, and Electrolux.